The Jersey Shore obsession began in 2009 and continues to take America by storm. Season three premiered with an audience of over eight million, making it one of the most watched shows in the history of television entertainment. Whether you watch the show or not, you can’t go anywhere without seeing or hearing something about it and when you hear those two words “The Situation”, you know exactly who he is.
In the midst of another controversial season, this “Jersey Shore” cast member is at the top of his game. I can’t think of another reality star that has gotten this much hype. Cameras are constantly snapping and rolling on this guy. Mike “The Situation” Sorrentino is definitely making a statement with his flashy fashion. For a guy who always has his shirt off or pulled up to show his abs, he is definitely into the edgy, street couture style that has been taking over the 18-35 demographic over the last few years.
With the dramatic third season in full swing and the upcoming fourth season slated to begin shooting in Italy, interviews, club appearances and endorsements of this rising star are all the rage. Sorrentino has been seen on air wearing several pieces from local designer Street Star Lifestyle Brand during this season’s antics. Just in the first few episodes, he was seen rocking five different shirts from their exclusive collection.
Sorrentino was first seen in Street Star gear last year when the entire cast was captured at an early screening of Jackass 3D which aired during MTV’s VMA Pre-Show and later that week on The Ellen Degeneres Show. 
Street Star Lifestyle Brand is a Philadephia based company, whose core is all about flashy, trendy and unique tees for men, designed for the fashion forward who want to stand out in the crowd. Not only is this line worn by celebrities and fashion-forward trendsetters alike, it is approved and sported by those who aren’t living in Hollywood. Street Star takes every day clothing in an artistic and personalized direction by bringing quality fabrics and applications together. The company is making itself known for its creative, unique, in-house designs that can’t be found anywhere else. The brand is defined by great attention to detail and has always been original. Each piece is hand-constructed and not mass produced, making each garment truly one of a kind. This ground-floor organization is quickly moving up the ladder of emerging contemporary brands, with fans in the US, Canada, UK and Germany.
